Digital cloud. The conception of the ”Megafon’s” company pavilion competition project in Olympiiskii Park for the winter Olympic games in Sochi 2014

Architects:  Aleksei Goriainov, Mikhail Krymov

Design: 2014


Visualisation:   Airchitects



The concept involves the use of Hyper-Matrix technology inside the pavilion. Pavilion reflects the coexistence of active virtual Internet space with real space, as reflected through the installation of a continuous cloud of small cubic elements (glowing in the evening), covering the entire plot. These elements symbolize presence around us huge flow of information, filling the space around us. Feed air permeates the lighted elements, getting thicker in the center area by combining into larger particles, and ultimately forming a central volume of the pavilion having a rectangular shape. The dynamic programmable backlight creates the effect of the flow of data in the cloud.

Visitor access to the area, immersed in a luminous cloud of information and moves it towards the pavilion, which also lights up inside. Functional space of the pavilion are rectangular volumes, which seemed to cling to the main volume from different angles. In general parallelepipedic cloud height of about 10 meters.

Inside the pavilion Hyper-Matrix wall may have additional programmable backlight of each cube that will greatly enhance the effect of this technology. Also video projection can be used.